PROJECT DESCRIPTION:

Logo design for start-up company named Raven producing gaming hardware, mouses, headphones etc. As a new company they are offering a wide range of prices affordable to every gamer profile with emphasis on the durability of their product.

TARGET AUDIENCE:
Gamers of any profile and age, parents of the adolescent gamers.
Their needs: A quality product that can be used extensively and will provide good value for money.

RESEARCH:
In my research I have noticed logos for gaming companies look strong and powerful.

They often use wild animals in their design. On the gaming gear these logos are often backlit which enhances the powerful look.

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PURPOSE & CLIENTS NEEDS:
The client requires both lettermark and symbol logo that will represent and build their branding. Their symbol logo should show up a simplified version of bird raven with having in mind that this symbol will be used on a wide range of different products and materials. It is important that their logo can leave a great impression on their first-time buyers and to convenience them that they are as good as their
competitors that are longer on the market.